how it all started

We are Mehdi and Sam, co-founders of Jawngo. The Jawngo concept was born while we were lifting in Sam's half-built basement. We were talking about how we wanted a real protein smoothie- a true lifter's smoothie.

Mehdi was going off about the ridiculous prices at smoothie shops - then we realized: why not shake up the protein smoothie game? We set out to create a delicious instant smoothie powder made from fruits, veggies and whey.

Sam is a born salesman. One of his many jobs from back in the day was selling freeze dryers, so he knew exactly how fruits and veggies could be dried and mixed with protein powder to create the instant smoothie we envisioned.

Together, we rolled up our sleeves and ordered a bunch of freeze-dried ingredients, alongside some serious whey protein, and began mixing powders until we found the perfect recipe. Mehdi started talking to manufacturers, graphic designers and investors. Next thing you know, we’re bringing Jawngo to life.

so what's up with the jaguar?

To us, the Jawngo jaguar represents both strength and balance – prowling through the jungle and making the kill. Born in a basement. Built for the grind. Jawngo is the protein smoothie for hard lifters.

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